Emaar MGF's Project GOMTI GREENS - Another Contribution in Lucknow's Real Estate Development

"Lucknow, the historical city with multicultural touch ups, courtly manners, beautiful gardens, poetry, music, and fine cuisine patronized by the Nawabs, has made a drastic change in its development today with the rise of real estate property."

Lucknow, the historical city with multicultural touch ups, courtly manners, beautiful gardens, poetry, music, and fine cuisine patronized by the Nawabs, has made a drastic change in its development today with the rise of real estate property.

In the event of its rapid progress, the name behind this goes to Shravan Gupta, the Executive Vice Chairman & Managing Director of Emaar MGF Land Limited (EVC and MD Shravan Gupta Emaar MGF).

Lucknow, also called as 'The Constantinople of India' has become a vibrant city that is witnessing an economic boom and is among the top ten fastest growing non-major-metropolitan cities of India and is often compared to Delhi and Mumbai.

Shravan Gupta, the name for Emaar MGF (EVC and MD Shravan Gupta Emaar MGF) has already served for more than 15 years with his experience in the real estate and financial services sectors. And, today, he is leading with "GOMTI GREENS" project for environment friendly design and construction of residential and commercial properties. Very few of the builders are concerned with the environment, this is where he has created a different position providing one of the biggest contributions to the real estate sector - by stressing the importance of creating environment friendly communities where residents can coexist with nature and live fulfilling lives.

Ashish Jerath, VP (Sales) of Emaar MGF, as spoken in an interview with Property Plus said, "Lucknow is the Political Administrative capital due to which it has been able to benefit with a good turn around in the real estate dealings. There are basically two cities in Uttar Pradesh that are given values - Noida and Lucknow. Also, that because of what it is now, most of the politicians and businessmen have come and settled here. This is also one of the reasons for reluctant increase in price and pride of the city - Lucknow."

"With the eye of the politicians in this particular city, there has been greater development in the real estate business. A large number of housing companies are emerging and Emaar MGF has been the one forward with its high-end residential and commercial properties."

Without forgetting to mention, Burj Khalifa in Dubai, is one of the iconic creations of Emaar. This company has already dreamed for the horizon with its innovations and has further plans for more architecturally aesthetic structures in India.

While understanding the hectic and stress-filled lifestyles of urban centers in the country, Emaar MGF and Shravan Gupta have established a series of path-breaking residential complexes in the country. All the complexes built by the company are based on the philosophy of incorporating nature into modern lifestyles to create balance and harmony.

It has been possible only with the belief and continuous effort of Mr. Shravan Gupta that modern living can coexist with an appreciation of nature. Incorporating this, all the projects of Emaar MGF are designed keeping in view the needs of the local environment and the requirements of a healthy lifestyle and this is exactly what GOMTI GREENS is all about.

Emaar MGF Land Limited is a joint venture between Emaar Properties PJSC ("Emaar") of Dubai and MGF Development Limited ("MGF") of India (EVC and MD Shravan Gupta Emaar MGF). Emaar is one of the world's leading real estate companies, having developed approximately 89 million square feet of real estate across residential, commercial and other business segments and with operations in 14 countries. MGF has established itself as one of the key players in retail real estate development in Northern India and has delivered approximately 2 million square feet of retail space.

The Company commenced operations in India in February 2005 and is into real estate development with a pan-India presence and operations spanning all key segments of the Indian real estate industry, namely the residential, commercial, retail and hospitality sectors. The Company's operations encompass various aspects of real estate development, such as land identification and acquisition, project planning, designing, marketing and execution. At present, its focus is on the development of residential projects in Delhi and elsewhere in the NCR, Mohali, Hyderabad, Chennai and other key Indian cities.
 
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aReputation - Online Reputation Services

aReputation-Fixing search results through Online Reputation Management

A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy.

This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.


Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.

In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.

Large corporations and high-networth individuals are constantly targets of disenfranchised employees and customers. Companies and industries with reputation problems are prone to incur the wrath of legislators, regulators, shareholders and the public. However, what is said is not always a true reflection of a company. Perceptions are not always based on fact, but on opinion, conjecture and rumours.

“The breadth and depth of today’s reputational challenge is a consequence not just of the speed, severity, and unexpectedness of recent economic events but also of underlying shifts in the reputation environment. Those changes include the growing importance of Web-based participatory media, the increasing significance of NGOs and the declining trust in advertising,” said David Miller, spokesperson for aReputation.co.uk, an online reputation management company based in UK but operating extensively in the Indian sub-continent.

According to Miller, “the challenge with any reputation management crisis is effectively targeting those that need to be informed while not generating undue attention from those that don’t. The best way to accomplish this is to create targeted press releases within the News Room that can be linked to from a variety of sources. ”

Speaking to Forbes, Michael Fertik, founder and CEO of Reputation.com, put it succinctly when he said some time back, “you can relinquish your influence over that reputation and your cultivation of it and just let fate take over, but it’s actively costing you something. Even if your online reputation is neutral, there’s an opportunity cost because you may be missing out on visibility or connections that could help you.”

USA-based Reputation.com and UK-based aReputation.co.uk are two of the frontline global online reputation management companies that cater to a wide menu of clients. Their relatively niche, yet substantial, presence in India is likely to inspire Indian ORM companies who have so far been unable to tap the potential of the reputational market. While Reputation.com has a strong presence amongst small and medium companies across all sectors, aReputation.co.uk is known to cater to large corporations and high-networth individuals.

Unfortunately, companies struggle to categorize, let alone quantify, reputational risk. Risk managers are divided on whether reputational risk is an issue in its own right or simply a consequence of other risks. Whatever position companies take on this, almost all executives agree that reputation is a hugely valuable asset.

Whether you are handling your reputational needs or outsourcing it, generating positive content is critical. In a world where more and more people are likely to judge you based on what appears online, there’s no excuse for feigning ignorance or imagining it doesn’t matter.It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

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