Q1:
Emaar MGF (EVC & MD - Shravan Gupta Emaar MGF) is currently in the process of reinventing and
restructuring itself, working towards sustained market leadership.
What are the key elements of your strategy to achieve end goals?
A: I’d like to share a
small story with you. I was the supervising engineer at the Chennai
International Airport and was overseeing pavement strengthening at
the site. The job required excruciating accuracy and meticulousness
with no room for error as this was an operational airport with
regular flights coming in and taking off. You either got it right the
first time or it had to be dismantled! A lesson that I learned
through this experience, very early in my life, and have kept with me
till today is ‘Do it right the first time’.
Through
my four decades of experience in the Construction Management
Industry, I have identified three key drivers to success; People,
Processes and Strategy. We would like to deliver superior value to
our customers. Our end goal is to keep our customer’s best
interests in mind and ultimately achieve 100% customer satisfaction.
We need to have a unique approach that emphasises honesty, integrity,
passion, service and professionalism, not only in how we interface
and work with our clients but how we work with each other.
Going
forward we need to build committed leadership with a focus on the
customer; integrated processes and assembly of full teams at the
inception of projects; a quality driven agenda set in timeliness,
waste reduction and prompt aftercare. We need to foster a commitment
to people through reinvesting in training; employee development and
performance management to ensure our people are our competitive
advantage.
Q2:
What are the steps you are taking to enhance the Project Management
practices at Emaar MGF?
At
Emaar MGF, we are
proactively driving accountability, project monitoring, partnering
with the right contractors, adopting innovative methods to reduce the
number of steps, simplify design and a streamlined and assembly line
approach at construction sites to ensure smoother project management
with higher success delivery.
We have identified five
core processes: 1. Design and Change Management, 2. Planning, 3.
Contracting & Procurement, 4. Cost Control & Project Review
and 5. Tracking. A combination of all these brings
about a successful completion of the project.
Design needs to be better
integrated in the construction process to optimise the value of a
building to its end users. Through this, the design team can take
more responsibility for the implications of their designs in terms of
cost, quality, health and safety.
We are
putting in place more efficient project management and cost
management systems within the company to ensure greater
responsibility for people at different levels in the projects and
better cost estimation that starts at the concept stage itself.
Planning processes have been put into place to ensure that we
get more streamlined construction quality and deliveries.
We are developing a more
comprehensive and nuanced approach to selecting contractors and
evaluating tenders. Contractors will be selected on the basis of
achieving long term sustainable value for money as opposed to the
lowest tender price. Factors like the quality of the design, proposed
method of construction, the likely costs of operating the completed
construction and meeting health and safety requirements, must also be
considered. We are looking to work closely with
contractors of the highest quality, setting tough expectations and
grooming them as construction partners in the process.
The need of the hour is
to change the paradigm. Quality will be given the
highest importance and documentation will be put in place to ensure
we achieve quality.
Q3
: What's Emaar MGF’s (EVC & MD - Shravan Gupta Emaar MGF)
vision for 2020 and what are your business growth plans, going
forward?
A: Our vision is to
become the most admired real estate company in India.
We want to focus on creating market driven products with well trained
and highly motivated real estate professionals, who continually work
on providing top quality service for our clients and customers.
Emaar MGF’s mission in
India includes creating value added, master-planned communities that
meet the full spectrum of lifestyle needs as contained in the vision
of Emaar-Dubai. We hope to achieve this with a high standard of
ethics, professionalism and client care, while respecting and
complying with safety, environmental and legal regulations. We thus
hope to expand ‘market-leadership’ with diverse products serving
our customers’ unique needs now and into the future.
As a
company, we will consistently deliver 110% of our client’s
expectations in every real estate transaction, thereby adding true
value to every relationship. Our
ultimate
objective is to run a profitable business through goal-setting,
planning and superior service to our clients through honesty in the
pricing and in the marketability of our property.
Emaar MGF, Shravan Gupta, Emaar MGF Prjects.
10:37 PM
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